Women 2.0 HowTo Conference San Francisco, September 30 - October 1, 2014
Register Now!

Want to know How To?

How to envision. How to build. How to scale, build alliances, understand data, grow a team. And above all: how to succeed.

Women 2.0 How To is the one-stop place to drill deep into the key issues facing entrepreneurs today – all in a supportive, fast-paced environment that puts you face-to-face with leading innovators, proven business builders, and inspiring people like YOU who are ready to build their dreams.

With high-impact speakers ready to share their stories and successes, panels sharing insight into real-world strategies, and mentorship sessions offering real-time coaching, How To offers two full days of tech insight and expertise for tech professionals, investors, executives, designers, marketers, engineers, or anyone with an entrepreneurial dream.

You’ll learn:

    How to test and validate a business concept
    What it takes to attract engineering talent
    How to build followers and grow your market
    What exit strategies will validate your success
    How to build a winning team
    …and much more

Keynote Speakers:

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    Jocelyn Goldfein - Keynote

    Director of Engineering, Facebook

    If one word describes Jocelyn Goldfein’s career, it’s variety. Her path has led her from Silicon Valley to Austin to NYC and back. She’s worked for companies whose sizes range from tiny startup (MessageOne) to industry titan of 10,000+ (VMware), in roles ranging from engineer to co-founder to vice president. She’s been equally omnivorous when it comes to technology and domain: she’s worked across the stack from low level systems to web and mobile apps, and she’s delivered enterprise distributed systems, shrinkwrap software, and the ultimate consumer social network: Facebook.

    As a Facebook engineering director, she has helped scale the engineering organization through a period of hyper-growth. Notable releases include the Facebook Camera app and a redesign of the Facebook home page. Most recently she is focusing on Facebook’s mobile experiences. Jocelyn studied computer science at Stanford University.

  • kathy-savitt-lockerz-1

    Kathy Savitt - Keynote

    Chief Marketing Officer, Yahoo!

    Kathy Savitt is Chief Marketing Officer, where she is responsible for Yahoo’s branding and marketing worldwide. Before joining Yahoo, Kathy was CEO of Lockerz, a company she founded in 2009 with the mission of revolutionizing the way Generation Z discovers and consumes content and products. Kathy discovered the tremendous opportunity in creating a company geared precisely for their specific behaviors and consumptive patterns. Prior to Lockerz, Kathy was Executive Vice President and Chief Marketing Officer at American Eagle Outfitters, Inc., where she led both the global marketing efforts of the company’s portfolio of brands and the digital and e-commerce channels. She was also Vice President of Strategic Communications, Content and Entertainment Initiatives for Amazon.com. Kathy’s entrepreneurial spirit was evident early in her career.  She founded her first company, an integrated marketing communications firm called MWW/Savitt, before she turned 30. During her 10 years at MWW/Savitt, she represented some of the world’s most influential Fortune 500 brands and helped launch more than 100 start-ups.

    Kathy currently serves as Chairman of the Lockerz Board of Directors and is a member of the Board of Directors of Vitamin Shoppe, Inc. She holds a Bachelor of Arts degree in history and government from Cornell University.

  • Yoky Matsuoka

    Yoky Matsuoka - Keynote

    VP of Technology, Nest Labs (Acquired by Google for $3.2bi)

    Yoky Matsuoka is VP of Technology at Nest Labs. Nest reinvents unloved but important home products, like the thermostat and smoke alarm. The company focuses on delighting customers with simple, beautiful and thoughtful hardware, software and services. She leads the design and development of smart features that bring people comfort, safety, convenience and efficiency. The Nest Learning Thermostat has helped save more than 1,000,000,000 kWh of energy to date. Previously, she was Head of Innovation at Google where she co-founded Google X, and she was Professor in Computer Science, Mechanical Engineering, Robotics, and Neuroscience at Carnegie Mellon University and the University of Washington. Matsuoka received awards including MacArthur Fellowship, Presidential Early Career and Scientists and Engineers (PECASE), and Top 10 Women to Watch by Barbie. She has four children under eight years old.

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    Monica Rogati - Keynote

    VP of Data, Jawbone

    Monica is a data scientist with a passion for turning data into products, actionable insights, and meaningful stories. As the VP of Data for Jawbone, she focuses on developing data-driven products that promote a healthier lifestyle and on finding stories about sleep, movement and food in the UP wristband data.

    Prior to Jawbone, Monica was one of the early members of the LinkedIn data science team, where she developed and improved some of LinkedIn’s key data products for matching jobs to passive candidates, discovering people you may know, and recommending groups you may like. Monica’s compelling data stories are often picked up by the mainstream press, including the Wall Street Journal, The Economist, NPR and CNN. Monica holds a Ph.D. in Computer Science from CMU, where she focused on text mining and applied machine learning. She authored eight US patents and numerous papers that appeared in top-tier peer-reviewed journals and conference proceedings. Monica was named as one of the 2013 ‘enterprise superstars’ by VentureBeat and one of the top 100 most creative people in business in 2014 by Fast Company. Find her on Twitter at @mrogati.

Previous Conferences:

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Previous Speakers:


  • Gwynne Shotwell

    President & COO, Space X

    As President and COO of SpaceX, Gwynne Shotwell is responsible for day‐to‐day operations and for managing all customer and strategic relations to support company growth. She joined SpaceX in 2002 as Vice President of Business Development and built the Falcon vehicle family manifest to more than 50 launches, representing over $5 billion in revenue. Shotwell is a member of the SpaceX Board of Directors. Prior to joining SpaceX, Shotwell spent more than 10 years at the Aerospace Corporation. She was promoted to the role of Chief Engineer of an MLV‐class satellite program, managed a landmark study for the Federal Aviation Administration on commercial space transportation,and completed an extensive analysis of space policy for NASA’s future investment in space transportation.


  • Sarah Friar

    CFO & Operations Lead, Square

    Sarah Friar is CFO and Operations Lead at Square. Friar joined Square in July 2012 from salesforce.com, where she served as SVP of Finance & Strategy. Prior to salesforce.com, Friar worked at Goldman Sachs for over 10 years, with experience in corporate finance, M&A, and equity research, and ultimately as lead software analyst and Business Unit Leader for Goldman Sachs’ Technology Research Group. She previously worked for McKinsey in both London and South Africa. She holds a Masters of Engineering from Oxford University and an MBA from Stanford University. She sits on the Boards of ModelN, a SaaS-based revenue management software company, and Spark, a nonprofit focused on changing the lives of at-risk middle schoolers through mentorship.


  • Daphne Koller

    Co-Founder, Coursera

    Daphne Koller is the Rajeev Motwani Professor of Computer Science at Stanford University and the co-founder and co-CEO of Coursera, a social entrepreneurship company that works with the best universities to connect anyone around the world with the best education, for free. Coursera is the leading MOOC (Massive Open Online Course) platform, and has partnered with dozens of the world’s top universities to offer hundreds of courses in a broad range of disciplines to over 3.5 million students. She is the recipient of many awards, which include the Presidential Early Career Award for Scientists and Engineers (PECASE), the MacArthur Foundation Fellowship, the ACM/Infosys award, and membership in the US National Academy of Engineering. She is also an award winning teacher, who pioneered in her Stanford class many of the ideas that underlie the Coursera user experience.


  • Julia Hartz

    Co-Founder & President, Eventbrite

    With a focus on strategy and growth for the company that has processed $2 billion in gross ticket sales for organizers in 179 countries, Julia is responsible for building, evolving and sustaining Eventbrite’s growing team of 300 “Britelings” and award-winning company culture (voted Best Places to Work in the San Francisco Bay Area four years running). In addition to consistently being nominated for “40 under 40” tech leader lists and TechCrunch’s annual “Founder of the Year” Crunchie award, Julia broke into Fortune’s prestigious Most Powerful Women Entrepreneurs list in 2013. Prior to co-founding Eventbrite, Julia worked at MTV and was lucky enough to be on the team that discovered Jackass (you’re welcome). After MTV, Julia enjoyed a career at FX Networks on the series development team which put Nip/Tuck, The Shield, and Rescue Me on the air.


  • Jessica Livingston

    Founding Partner, Y Combinator

    Jessica Livingston is a founding partner at Y Combinator. She is also the organizer of Startup School, the big annual startup conference, and the author of Founders at Work, a collection of interviews with successful startup founders. Y Combinator was the first of the new startup “incubators” that fund a bunch of startups at once. Since 2005 YC has funded over 560 companies, including Dropbox, Airbnb, Stripe, and Reddit.


  • Julie Hanna

    Entrepreneur. Investor. Chair of the Board, Kiva

    Harnessing the democratizing impact of technology to solve humanity’s biggest challenges and create a more just world is Julie’s life work. She is an entrepreneur, technologist & CEO turned board director, advisor and investor to a number of technology companies, including Kiva, Lending Club, Bonobos, SYPartners and tech incubator, Idealab. As chair of the board at Kiva, the world’s largest crowdfunding marketplace for entrepreneurs, Julie is helping lead the growing movement of tech-enabled, purpose-driven companies that are changing the world at scale. During her tenure, Kiva has democratized access to half a billion dollars in capital for over 1 million entrepreneurs across 73 countries. Julie has been founder and founding executive of several silicon valley startups that have gone on to become public companies. Among them, the world’s largest healthcare portal, Healtheon (now WebMD), the company that became Netscape Mail and the fastest growing dot com era internet communications company, onebox.com (now OpenWave).


  • Porter Gale

    Author of Your Network is Your Net Worth

    Porter Gale is a marketing expert, start-up advisor and public speaker with over twenty years of experience. She is the author of Your Network Is Your Net Worth and the former Vice President of Marketing for Virgin America. At present, she is an advisor for Rocket Fuel, AirPR, Sumazi, Here On Biz, Routehappy.com, N3TWORK, Hint Water, Mileage.org, WePay, ZOZI and Zuberance.


  • Priya Haji

    CEO & Co-Founder, Save Up

    Priya is the CEO and co-founder of SaveUp, a free online rewards program that uses behavioral economics and game mechanics to help Americans build better financial habits. She has been a serial social entrepreneur since age 16 and is committed to building innovative companies that use technology to benefit people. Before SaveUp, she co-founded and led World of Good, an online retail marketplace of sustainable goods created by women artisans in 55 countries around the globe. World of Good was acquired by eBay in 2010. Prior to that she co-founded and led Free at Last, which became a national model for substance abuse treatment and HIV/AIDS intervention for African Americans and Latinos, serving 3,000 people per year in East Palo Alto. Her first start-up was a free clinic in Texas with her Dad. Priya graduated undergrad from Stanford University and has an MBA from Berkeley.


  • Danae Ringelmann

    Co-founder, Indiegogo

    Danae Ringelmann co-founded Indiegogo in 2007 with a mission to democratize fundraising and has since helped to propel the company into the world’s largest crowdfunding platform. Danae was listed on Fast Company ‘s Top 50 Women Innovators in Technology in 2011, and AWNY awarded Danae the “No Apologies” Changemaker award in April 2013. Danae frequently speaks at conferences around the world, including TEDx, SXSW and CeBIT. Prior to Indiegogo, Danae was a Securities Analyst at Cowen & Co. where she covered entertainment companies including Pixar, Lions Gate, Disney, and Electronic Arts. Danae also focused on cable network, NFL, newspaper and hedge fund clientele while at JPMorgan’s Investment Bank and Private Bank. Danae is a CFA charterholder and holds an MBA from the Haas School of Business at UC Berkeley.


  • Christina Farr

    Health and Enterprise Reporter, Venture Beat

    Christina is a San Francisco-based writer covering cloud computing, health IT, women in business, education technology, and venture capital. She regularly covers breaking tech news, but also writes long-form human interest features. Prior to VentureBeat, she worked as a freelance writer for the San Francisco Chronicle, TheNextWeb and Digital Trends, among others. Her byline has also appeared in Washington Post, Reuters, and the Telegraph, where she contributes to the Wonder Women section. In 2011, she received a Masters from the Stanford Graduate School of Journalism. Christina has appeared as a featured expert on Fox Business, CNBC, ABC News, and others. She also regularly moderates panels, and speaks at tech conferences.